why we don't do black firday
MADE WITH CARE. VALUED ALL YEAR.
As an independent brand, sitting out Black Friday isn’t an easy choice. Sales matter, but so do the carefully chosen fabrics, thoughtful design and people behind every PURA piece.
Our prices reflect the care and work that go into each piece, all year round. This year, we’re staying true to that commitment.
Thank you for making it possible.
ETHICAL GIFT GUIDE
FOUNDER'S PICKS
THE CASHMERE GUIDE
THE CASHMERE GUIDE
THE CASHMERE GUIDE
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PRINCIPLE #1
ETHICAL PRODUCTION
All our pieces are made by hand in Italy and Portugal. We strongly believe in a local production so everything is 100% made in Europe.
We make sure that everyone working for and with us has a regular income & insurance, and is compensated fairly. All our suppliers pay their employees above minimum wage, insurances and vacations days are also properly covered.
PRINCIPLE #2
SUSTAINABLE MATERIALS
We only use the most natural and clean fabric & yarns. Our swimwear is biobased (made out renewable plant based oils and fats) or recycled fabric made out of old fishing nets, carpet fluff and other plastic waste.
All knitwear is made from 100% recycled Italian yarn such as cashmere, silk and wool.
All of our clothing pieces are made out of 100% natural fabric (no plastic involved) such as Tencel and certified organic cotton.
All our fabrics have at least one certification, most of them have 3-4.
PRINCIPLE #3
FULL TRANSPARENCY
We believe in full transparency and make sure to keep our margin as small as possible to offer you the best prices.
Here is a rough list about our pricing
30% Production costs
25% Tax & Insurance
35% Company costs
5-10% Shipping & Handling and Social Responsibility
If you have any questions, let us know, we have nothing to hide.
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PURA Clothing | Swiss Ethical & Sustainable Fashion made with high quality fabrics in Europe since 2016