PURA only uses recycled fabric made out of old fishing nets, collected from the ocean, carpet fluff and old plastic bottles. Most of the recycled plastic is post consumer waste or industrial waste. All of our swimwear is reversible and the fabric is super soft!

All of our clothing are made out of 100% natural fabric (no plastic involved) such as Tencel or organic cotton.

All PURA pieces are made by hand in Italy and Portugal. We make sure, that they are paid fairly since we know all the workers personally. Everyone working for us has a regular income and insurance.

PURA clothing is donating 1 CHF with every order you place. So you're not only supporting a small business who is producing in a fair and sustainable way but you're also supporting a non profit organisation that fights global warming
or compensates our CO2 emissions!

Since we only produce in Italy and Portugal, we have NO AIRTRAVEL involved in any of our processes. The production in Italy is only 30 min from the Swiss boarder and all fabric is sourced in Europe.

Full Transparency:

Here is a rough list about our pricing
30% Production costs
25% Tax & Insurance
35% Company costs
5-10% Shipping & Handling and Social Responsibility

If you have any questions, let us know!

Facts about our recycled fabric supplier:

1) the company only uses renewable energy, saving 300000 kwh per year
2) 95% of their trash is reused again , preventing 154 garbage trucks delivering waste to the landfill.
3) 35% of all water used for dying etc is recycled and reused
4) to collect the fabric they have 75 volunteers and 650 fishing boats collecting trash from the oceans. In 2017 they collected 375 tons of fishing nets!