PURA only uses recycled fabric made out of old fishing nets, collected from the ocean, carpet fluff and old plastic bottles. All of our swimwear is reversible and the fabric is super soft!

All PURA pieces are made by hand in Italy. We make sure, that they are paid fairly since we know all the workers personally.

PURA clothing is donating 1 CHF with every order you place. So you're not only supporting a small business who is producing in a fair and sustainable way but you're also supporting a non profit organization that fights global warming!

Meet our first small capsule Yoga Collection. The reason we did this is so that we can use all the left over fabrics. This makes it extra sustainable since there will be no fabric that goes to waste.